What we measured
We loaded wired.com in a real browser, accepted the cookie banner, and scored what came back. Every number below is on a 0–10 scale where 10 is best.
- Ad restraint
- 3
- Design
- 5
- Reach
- 9
- Editorial
- 8
- Signal-to-noise
- 6
- Access
- 5
- Cadence
- 10
- Independence
- 3
Ad entities counted on the homepage after accepting the cookie banner
Clutter, hierarchy, typography and whitespace, scored from our screenshot
Tranco rank for the registrable domain, capped where the feed is a section
Curated judgement of the writing, not a measurement
How much of the feed is the thing you subscribed for
How much is readable without a paywall or a login
Whether it publishes often enough to be worth a slot
Ownership, and how much it constrains what gets covered
What it looks like
Our screenshot of wired.com, taken with the cookie banner cleared.

Latest from Wired
Straight from the feed. This is what the ticker would be showing you right now.
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Where it sits in Tech & AI
- #37 Google Project Zero75
- #38 Ars Technica67
- #39 Wired63
- #40 Apple Newsroom61
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