What we measured
We loaded apple.com in a real browser, accepted the cookie banner, and scored what came back. Every number below is on a 0–10 scale where 10 is best.
- Ad restraint
- 10
- Design
- 7
- Reach
- 10
- Editorial
- 2
- Signal-to-noise
- 4
- Access
- 10
- Cadence
- 5
- Independence
- 1
Ad entities counted on the homepage after accepting the cookie banner
Clutter, hierarchy, typography and whitespace, scored from our screenshot
Tranco rank for the registrable domain, capped where the feed is a section
Curated judgement of the writing, not a measurement
How much of the feed is the thing you subscribed for
How much is readable without a paywall or a login
Whether it publishes often enough to be worth a slot
Ownership, and how much it constrains what gets covered
What it looks like
Our screenshot of apple.com, taken with the cookie banner cleared.
Latest from Apple Newsroom
Straight from the feed. This is what the ticker would be showing you right now.
- Apple opens Advanced Manufacturing Center in Houston
- Apple Arcade levels up with Block Blast!+ and Art of Fauna: Cozy Puzzles+
- Apple, MLB announce September “Friday Night Baseball” schedule
- Leagues Cup kicks off tomorrow, August 4, on Apple TV
- Apple reports third quarter results
- Apple Upgrade launches in the United States
- Apple Maps to power navigation experience for Ford UEV Platform
- Major League Soccer returns to Apple TV tomorrow
Where it sits in Tech & AI
- #49 Ars Technica67
- #50 Wired63
- #51 Apple Newsroom61