What we measured
We loaded unherd.com in a real browser, accepted the cookie banner, and scored what came back. Every number below is on a 0–10 scale where 10 is best.
- Ad restraint
- 5
- Design
- 9
- Reach
- 7
- Editorial
- 7
- Signal-to-noise
- 6
- Access
- 9
- Cadence
- 9
- Independence
- 6
Ad entities counted on the homepage after accepting the cookie banner
Clutter, hierarchy, typography and whitespace, scored from our screenshot
Tranco rank for the registrable domain, capped where the feed is a section
Curated judgement of the writing, not a measurement
How much of the feed is the thing you subscribed for
How much is readable without a paywall or a login
Whether it publishes often enough to be worth a slot
Ownership, and how much it constrains what gets covered
What it looks like
Our screenshot of unherd.com, taken with the cookie banner cleared.
Latest from UnHerd
Straight from the feed. This is what the ticker would be showing you right now.
- My climate war burnout
- Politicians deserve our cynicism
- Marco Rubio’s Havana syndrome
- Why ‘responsible’ liberals coddle the irresponsible
- We need to talk about Fight Club
- Andy Burnham’s grooming gang hypocrisy
- Has Nigel Farage become a laughing stock?
- Welcome to Fortress Iran
- The Odyssey as AI allegory
- JK Rowling is reaping the Potter whirlwind
- Blame Jesus for Jason Arday
- Why fashion falls for fascists
- Don’t let grifters kill the university
- Can Britain survive its petty-crime wave?
- How France became a big-tech colony
Where it sits in World & Politics
- #32 The Hill73
- #33 The Atlantic71.5
- #34 UnHerd71
- #35 Al-Monitor69.5
- #36 Middle East Eye69.5