What we measured
We loaded theatlantic.com in a real browser, accepted the cookie banner, and scored what came back. Every number below is on a 0–10 scale where 10 is best.
- Ad restraint
- 2
- Design
- 9
- Reach
- 9
- Editorial
- 9
- Signal-to-noise
- 8
- Access
- 5
- Cadence
- 10
- Independence
- 5
Ad entities counted on the homepage after accepting the cookie banner
Clutter, hierarchy, typography and whitespace, scored from our screenshot
Tranco rank for the registrable domain, capped where the feed is a section
Curated judgement of the writing, not a measurement
How much of the feed is the thing you subscribed for
How much is readable without a paywall or a login
Whether it publishes often enough to be worth a slot
Ownership, and how much it constrains what gets covered
What it looks like
Our screenshot of theatlantic.com, taken with the cookie banner cleared.
Latest from The Atlantic
Straight from the feed. This is what the ticker would be showing you right now.
- Photos of the Week: Mudflat Trot, Waterfall Jump, Pole Vault
- A Cold War Movie That Gives Too Much Credit to Ronald Reagan
- The Dystopia of Modern Singlehood
- A Green Light for Crooks
- Are the Patriot Games Great? No. Are They Fun to Watch?
- Trump’s Latest Vaccine Order Is Making Things More Confusing
- The Lesson Watergate Was Supposed to Teach
- Trump’s New Plan to Get His Name Back on the Kennedy Center
- Hunger Games, MAGA Style
- Our Last Wi-Fi-Less Refuge Is Gone
- A Perfect Album for a Frustrating Decade
- Tehran Has to Make a Choice
- The Trouble With Trying to Turn Viral Videos Into Blockbusters
- What I Saw in Sinaloa
- The Fatal Combination of Ideology and Charisma
Where it sits in World & Politics
- #30 The Free Press73.5
- #31 The Hill73
- #32 The Atlantic71.5
- #33 UnHerd71
- #34 Al-Monitor69.5