What we measured
We loaded mckinsey.com in a real browser, accepted the cookie banner, and scored what came back. Every number below is on a 0–10 scale where 10 is best.
- Ad restraint
- 7
- Design
- 8
- Reach
- 9
- Editorial
- 6
- Signal-to-noise
- 5
- Access
- 9
- Cadence
- 8
- Independence
- 3
Ad entities counted on the homepage after accepting the cookie banner
Clutter, hierarchy, typography and whitespace, scored from our screenshot
Tranco rank for the registrable domain, capped where the feed is a section
Curated judgement of the writing, not a measurement
How much of the feed is the thing you subscribed for
How much is readable without a paywall or a login
Whether it publishes often enough to be worth a slot
Ownership, and how much it constrains what gets covered
What it looks like
Our screenshot of mckinsey.com, taken with the cookie banner cleared.
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Where it sits in Business & Money
- #36 The Economist – Business72.5
- #37 Fortune69
- #38 McKinsey Insights69
- #39 TechCrunch65.5
- #40 CNBC64.5