What one page load of mckinsey.com brought in
Cookie banner accepted, real browser, 9 Aug 2026. Method →
- Ad entities
- 4
- Third-party domains
- 29
- Layout shift (CLS)
- 0.009
- Tranco rank
- 740
How it scores
Each dimension 0–10, weighted. How we measure and score →
- Ad restraint
- 7
- Design
- 5
- Reach
- 9
- Editorial
- 6
- Signal-to-noise
- 5
- Access
- 9
- Cadence
- 8
- Independence
- 3
Measured
Judged
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What it looks like
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Latest from McKinsey Insights
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