Business & Money

McKinsey Insights

Polished consulting research doubling as firm marketing

#38
in Business & Money
66
Signal score
7 vs 8
Ad restraint vs pillar median
DUBLIN—
Latest

What one page load of mckinsey.com brought in

Cookie banner accepted, real browser, 9 Aug 2026. Method →

Ad entities
4
Third-party domains
29
Layout shift (CLS)
0.009
Tranco rank
740

How it scores

Each dimension 0–10, weighted. How we measure and score →

Ad restraint
7

Measured

Design
5

Judged

Reach
9

Measured

Editorial
6

Judged

Signal-to-noise
5

Judged

Access
9

Judged

Cadence
8

Judged

Independence
3

Judged

What it looks like

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Screenshot of the McKinsey Insights homepage

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