What we measured
We loaded fortune.com in a real browser, accepted the cookie banner, and scored what came back. Every number below is on a 0–10 scale where 10 is best.
- Ad restraint
- 5
- Design
- 8
- Reach
- 9
- Editorial
- 7
- Signal-to-noise
- 6
- Access
- 5
- Cadence
- 10
- Independence
- 5
Ad entities counted on the homepage after accepting the cookie banner
Clutter, hierarchy, typography and whitespace, scored from our screenshot
Tranco rank for the registrable domain, capped where the feed is a section
Curated judgement of the writing, not a measurement
How much of the feed is the thing you subscribed for
How much is readable without a paywall or a login
Whether it publishes often enough to be worth a slot
Ownership, and how much it constrains what gets covered
What it looks like
Our screenshot of fortune.com, taken with the cookie banner cleared.
Latest from Fortune
Straight from the feed. This is what the ticker would be showing you right now.
- United CEO Scott Kirby tells Gen Z interns to ditch excuses—it’s a mantra he learned in Air Force training: ‘Figure out how to overcome it’
- Meet a 29-year-old influencer who calls herself a tradwife—but she’s really more of a homesteader
- Elon Musk’s $158 billion Tesla pay was 2.5 million times his workers’ salary last year—it’s ‘unlike anything we have seen before,’ exec pay watch says
- Peter Navarro rips into China in White House report that is more about other countries aiding tariff avoidance
- The secret history of Ray Dalio and the creation of Chicken McNuggets—how a 1980s hedge strategy unlocked a whole new menu
- Over 400% of GDP: top analyst finds corporate equity double the level from the dotcom bubble — and triple 1987’s Black Monday
- Facing a decadeslong shortage, the FAA has now hired more than 2,000 air traffic controllers after its campaign recruiting Gen Z video gamers
- The gilded cage: Why Gen Z’s favorite escape is the era that looks most like now
- Flock Safety says it will totally be better about (not) giving your license plate to law enforcement
- 41-year-old Josh Kushner’s World Cup privatization scheme fell apart. Then he became the Lakers co-owner days later
- One ticket, one gas station, $1 billion: Powerball’s drought ends in Illinois
- ‘It’s not lights out for the economy’: U.S. retail sales drop 0.6% in July
- Arizona State launches ‘content creation’ major for influencers — within its journalism school
- ‘It will inherit your thoughts’: Musk tells SpaceX employees they’ll be Grok’s ‘parents’ as AI trains on company data
- Costliest U.S. bond sale since 2001 is investor warning to Bessent
Where it sits in Business & Money
- #35 Bankless72.5
- #36 The Economist – Business72.5
- #37 Fortune69
- #38 McKinsey Insights69
- #39 TechCrunch65.5