What we measured
We loaded whyisthisinteresting.substack.com in a real browser, accepted the cookie banner, and scored what came back. Every number below is on a 0–10 scale where 10 is best.
- Ad restraint
- 10
- Design
- 9
- Reach
- 3
- Editorial
- 7
- Signal-to-noise
- 6
- Access
- 9
- Cadence
- 9
- Independence
- 9
Ad entities counted on the homepage after accepting the cookie banner
Clutter, hierarchy, typography and whitespace, scored from our screenshot
Tranco rank for the registrable domain, capped where the feed is a section
Curated judgement of the writing, not a measurement
How much of the feed is the thing you subscribed for
How much is readable without a paywall or a login
Whether it publishes often enough to be worth a slot
Ownership, and how much it constrains what gets covered
What it looks like
Our screenshot of whyisthisinteresting.substack.com, taken with the cookie banner cleared.
Latest from Why Is This Interesting?
Straight from the feed. This is what the ticker would be showing you right now.
- The Thrift Store Edition
- The Quartz Crisis Edition
- The Monday Media Diet with Jonny Gannon
- The Saturday Selection, Vol. 116
- The Park Hyatt Tokyo Edition
- The Televised Darts Edition
- The Mobile Lounge Edition
- The Monday Media Diet with Margaux Black
- The Saturday Selection, Vol. 115
- The Wildberries Edition
- The Tax Free Year Edition
- The Monday Media Diet with Matt Spevack
- The Saturday Selection, Vol. 114
- The LAX People Mover Edition
- The Dubai Creek Edition
Where it sits in Ideas & Longform
- #27 Sinocism76
- #28 The American Scholar75.5
- #29 Why Is This Interesting?75.5
- #30 Asterisk74.5
- #31 Harper's Magazine74.5