Ideas & Longform

Why Is This Interesting?

Daily short essays unpacking one curious thing.

#31
in Ideas & Longform
72.5
Signal score
10 vs 10
Ad restraint vs pillar median
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What one page load of whyisthisinteresting.substack.com brought in

Cookie banner accepted, real browser, 9 Aug 2026. Method →

Ad entities
0

Not one ad entity on the page

Third-party domains
3
Layout shift (CLS)
0

Nothing moved while it loaded

How it scores

Each dimension 0–10, weighted. How we measure and score →

Ad restraint
10

Measured

Design
6

Judged

Reach
3

Measured

Editorial
7

Judged

Signal-to-noise
6

Judged

Access
9

Judged

Cadence
9

Judged

Independence
9

Judged

What it looks like

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Screenshot of the Why Is This Interesting? homepage

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Where it sits in Ideas & Longform

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