What we measured
We loaded skift.com in a real browser, accepted the cookie banner, and scored what came back. Every number below is on a 0–10 scale where 10 is best.
- Ad restraint
- 5
- Design
- 7
- Reach
- 7
- Editorial
- 8
- Signal-to-noise
- 8
- Access
- 6
- Cadence
- 9
- Independence
- 7
Ad entities counted on the homepage after accepting the cookie banner
Clutter, hierarchy, typography and whitespace, scored from our screenshot
Tranco rank for the registrable domain, capped where the feed is a section
Curated judgement of the writing, not a measurement
How much of the feed is the thing you subscribed for
How much is readable without a paywall or a login
Whether it publishes often enough to be worth a slot
Ownership, and how much it constrains what gets covered
What it looks like
Our screenshot of skift.com, taken with the cookie banner cleared.
Latest from Skift
Straight from the feed. This is what the ticker would be showing you right now.
- Saudi OTA Almosafer on Track for Year-End IPO Despite Iran War Disruption
- How Net Unit Growth Ate the Hotel Industry
- Overseas Travel to the U.S. Has Fallen for Four Straight Months — Despite the World Cup
- Minor Delays Plan for $1 Billion Hotel REIT
- Travel Creators Follow the Money to Shorter Trips
- Accor’s Fix for Corporate Travel’s Most Tedious Ritual: Rates That Don’t Vanish
- Yatra Online Uses Travel Disruption to Go Deeper Into Corporate Travel
- Virgin Atlantic’s CEO on Why People and Experience Make the Difference
- Stranded Cruise Ships, Higher Fuel Prices: Iran War Eats Into TUI’s Profits
- These 13 Environmental Laws Could be Waived to Speed Up Airport-to-Spaceport Conversions
- Premier Inn’s UAE and Saudi Expansion Signals Where Gulf Hotel Demand Is Actually Holding Up
- American Airlines CEO Outlines C-Suite Overhaul to Close ‘Meaningful Gap’
- Air Canada Sold Aeroplan, Bought It Back, and Has Now Sold a Quarter of It Again
- The AI Agent Should Belong to the Traveler
- Announcing the Return of Skift Aviation Forum 2026 to New York
Where it sits in Food & Travel
- #33 i am a food blog71.5
- #34 AFAR71
- #35 Skift71
- #36 The Guardian Food68.5
- #37 BBC Good Food67