What we measured
We loaded nstperfume.com in a real browser, accepted the cookie banner, and scored what came back. Every number below is on a 0–10 scale where 10 is best.
- Ad restraint
- 8
- Design
- 5
- Reach
- 5
- Editorial
- 7
- Signal-to-noise
- 7
- Access
- 10
- Cadence
- 9
- Independence
- 9
Ad entities counted on the homepage after accepting the cookie banner
Clutter, hierarchy, typography and whitespace, scored from our screenshot
Tranco rank for the registrable domain, capped where the feed is a section
Curated judgement of the writing, not a measurement
How much of the feed is the thing you subscribed for
How much is readable without a paywall or a login
Whether it publishes often enough to be worth a slot
Ownership, and how much it constrains what gets covered
What it looks like
Our screenshot of nstperfume.com, taken with the cookie banner cleared.
Latest from Now Smell This
Straight from the feed. This is what the ticker would be showing you right now.
- The new look
- Friday scent of the day 8/14
- Positive scent memories from early life
- Memo Paris Darling Point ~ new fragrance
- Calvin Klein Euphoria Signature Elixir ~ new fragrance
- Atomic
- Thursday scent of the day 8/13
- Partly practical
- The daily lemming
- You’ll be ready
- Wednesday scent of the day 8/12
- Premiumisation
- Jimmy Choo I Want Choo Midnight ~ new perfume
- Max Mara Le Parfum ~ new fragrance
- The almost-daily lemming
Where it sits in Style & Beauty
- #17 Corporette74.5
- #18 Makeup and Beauty Blog73.5
- #19 Now Smell This73.5
- #20 Primer Magazine73.5
- #21 Dappered73