What we measured
We loaded notboring.co in a real browser, accepted the cookie banner, and scored what came back. Every number below is on a 0–10 scale where 10 is best.
- Ad restraint
- 10
- Design
- 9
- Reach
- 5
- Editorial
- 8
- Signal-to-noise
- 7
- Access
- 10
- Cadence
- 6
- Independence
- 9
Ad entities counted on the homepage after accepting the cookie banner
Clutter, hierarchy, typography and whitespace, scored from our screenshot
Tranco rank for the registrable domain, capped where the feed is a section
Curated judgement of the writing, not a measurement
How much of the feed is the thing you subscribed for
How much is readable without a paywall or a login
Whether it publishes often enough to be worth a slot
Ownership, and how much it constrains what gets covered
What it looks like
Our screenshot of notboring.co, taken with the cookie banner cleared.

Latest from Not Boring (Packy McCormick)
Straight from the feed. This is what the ticker would be showing you right now.
Where it sits in Business & Money
- #8 Financial Times80
- #9 Musings on Markets79.5
- #10 Not Boring (Packy McCormick)79.5
- #11 Of Dollars and Data79.5
- #12 Marc to Market79





