What we measured
We loaded newscientist.com in a real browser, accepted the cookie banner, and scored what came back. Every number below is on a 0–10 scale where 10 is best.
- Ad restraint
- 6
- Design
- 8
- Reach
- 8
- Editorial
- 8
- Signal-to-noise
- 7
- Access
- 5
- Cadence
- 9
- Independence
- 4
Ad entities counted on the homepage after accepting the cookie banner
Clutter, hierarchy, typography and whitespace, scored from our screenshot
Tranco rank for the registrable domain, capped where the feed is a section
Curated judgement of the writing, not a measurement
How much of the feed is the thing you subscribed for
How much is readable without a paywall or a login
Whether it publishes often enough to be worth a slot
Ownership, and how much it constrains what gets covered
What it looks like
Our screenshot of newscientist.com, taken with the cookie banner cleared.
Latest from New Scientist
Straight from the feed. This is what the ticker would be showing you right now.
- Test moderators use AI-generated writing to judge literacy standards
- THC in cannabis may reduce nightmares in people with PTSD
- Fishers detonate a bomb every hour on one Indonesian coral reef
- How bad is the UK drought and how long will it continue?
- Monsoon-driven wildfires may have shaped human evolution
- Why do people ask so few questions in conversation?
- ‘Remarkable’ discovery upends our understanding of how brains store memories
- DNA reveals a society organised around women in pre-Roman Britain
- Quantum entanglement is key to solving 250-year-old maths problem
- The most breathtaking photos of the total solar eclipse
- Fate of the AMOC may depend on how quickly CO2 rises
- Mammal ancestors were giving birth to live young 236 million years ago
- From the mine to the grid
- Running with a stroller seems to reduce the risk of injuries
- What is the optimal way to ice a cocktail?
Where it sits in Science & Environment
- #35 Physics World73.5
- #36 Sentient73.5
- #37 New Scientist70
- #38 Atlas Obscura67.5
- #39 Science Daily62.5