What we measured
We loaded nature.com in a real browser, accepted the cookie banner, and scored what came back. Every number below is on a 0–10 scale where 10 is best.
- Ad restraint
- 5
- Design
- 8
- Reach
- 10
- Editorial
- 10
- Signal-to-noise
- 10
- Access
- 3
- Cadence
- 10
- Independence
- 3
Ad entities counted on the homepage after accepting the cookie banner
Clutter, hierarchy, typography and whitespace, scored from our screenshot
Tranco rank for the registrable domain, capped where the feed is a section
Curated judgement of the writing, not a measurement
How much of the feed is the thing you subscribed for
How much is readable without a paywall or a login
Whether it publishes often enough to be worth a slot
Ownership, and how much it constrains what gets covered
What it looks like
Our screenshot of nature.com, taken with the cookie banner cleared.
Latest from Nature News
Straight from the feed. This is what the ticker would be showing you right now.
- Einstein the musician, AI prophets and more: Books in brief
- Publisher Correction: Targeting cancer-specific mutations with RNA-triggered chromatin shredding
- Undocumented migration does not raise crime rates, huge study finds
- AI isn’t ready to research itself
- Ancient rise in CO2 was catastrophic for forests: what that means for today’s plants
- Author Correction: Cretaceous bird from Brazil informs the evolution of the avian skull and brain
- Author Correction: Structural mechanism of cGAS inhibition by the nucleosome
- Can Anthropic’s invisible watermarks curb ‘AI slop’? Researchers remain sceptical
- Daily briefing: New evidence of the mysterious ‘glueballs’
- How to make your science business succeed when you’re a female founder
- Why China should reassess how it rewards young scientists
- Will the mRNA flu shot work better than a regular seasonal one? What the science says
- How the human brain can pursue two goals at the same time
- Species intraspecific variation drives tropical forest drought resistance
- Trump wants MMR vaccine split up: the science behind why it’s a bad idea
Where it sits in Science & Environment
- #23 CERN Courier76.5
- #24 HEATED76.5
- #25 Nature News76.5
- #26 pv magazine76.5
- #27 Phys.org76