Style & Beauty

i-D

Cult youth, fashion and identity magazine

#27
in Style & Beauty
65.5
Signal score
6 vs 8
Ad restraint vs pillar median
DUBLIN—
Latest

What one page load of i-d.co brought in

Cookie banner accepted, real browser, 9 Aug 2026. Method →

Ad entities
3
Third-party domains
17
Layout shift (CLS)
0.091
Screen covered
1%

Of the first screen, taken by an interstitial

Tranco rank
158,306

How it scores

Each dimension 0–10, weighted. How we measure and score →

Ad restraint
6

Measured

Design
4

Judged

Reach
5

Measured

Editorial
8

Judged

Signal-to-noise
7

Judged

Access
8

Judged

Cadence
8

Judged

Independence
6

Judged

What it looks like

Our screenshot of i-d.co, taken with the cookie banner cleared on 9 Aug 2026. The site may have changed since.

Screenshot of the i-D homepage

Latest from i-D

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Where it sits in Style & Beauty

All 42 Style & Beauty sources, ranked →

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