What we measured
We loaded i-d.co in a real browser, accepted the cookie banner, and scored what came back. Every number below is on a 0–10 scale where 10 is best.
- Ad restraint
- 6
- Design
- 7
- Reach
- 5
- Editorial
- 8
- Signal-to-noise
- 7
- Access
- 8
- Cadence
- 8
- Independence
- 6
Ad entities counted on the homepage after accepting the cookie banner
Clutter, hierarchy, typography and whitespace, scored from our screenshot
Tranco rank for the registrable domain, capped where the feed is a section
Curated judgement of the writing, not a measurement
How much of the feed is the thing you subscribed for
How much is readable without a paywall or a login
Whether it publishes often enough to be worth a slot
Ownership, and how much it constrains what gets covered
What it looks like
Our screenshot of i-d.co, taken with the cookie banner cleared.
Latest from i-D
Straight from the feed. This is what the ticker would be showing you right now.
- London Tenancy, Straight-Up!
- Jane Schoenbrun’s Lessons on Film
- The Star of Your Summer YA Obsession
- Malcolm Todd’s Got His Jeans On
- Pics or It Didn’t Happen
- The Gospel According to Rico
- Coco & Clair Clair Are the One Ones
- The Making of Oliver Tree’s Final Album Cover
- Wellington, Straight-Up!
- Your July 2026 in Photos
- The Coolest Girl
- Samira Henninge Is an Archivist of the Internet Age
- Brooklyn’s Hottest Dance Team Is Also the Oldest
- A Day in the Life of a London Dancer
- Your Favorite Artist’s Favorite Dancers
Where it sits in Style & Beauty
- #33 Beautiful With Brains68.5
- #34 Highsnobiety68.5
- #35 i-D68.5
- #36 Harper's Bazaar67.5
- #37 The Cut66