What we measured
We loaded ft.com in a real browser, accepted the cookie banner, and scored what came back. Every number below is on a 0–10 scale where 10 is best.
- Ad restraint
- 7
- Design
- 9
- Reach
- 9
- Editorial
- 10
- Signal-to-noise
- 9
- Access
- 2
- Cadence
- 10
- Independence
- 6
Ad entities counted on the homepage after accepting the cookie banner
Clutter, hierarchy, typography and whitespace, scored from our screenshot
Tranco rank for the registrable domain, capped where the feed is a section
Curated judgement of the writing, not a measurement
How much of the feed is the thing you subscribed for
How much is readable without a paywall or a login
Whether it publishes often enough to be worth a slot
Ownership, and how much it constrains what gets covered
What it looks like
Our screenshot of ft.com, taken with the cookie banner cleared.
Latest from Financial Times
Straight from the feed. This is what the ticker would be showing you right now.
- Everyone but me is getting excited about European equities
- Farage’s gamble pays off — but at what cost?
- Investigation into Farage resumes after he wins Clacton by-election
- JPMorgan debanked Polymarket over regulatory concerns
- Farage aide Cottrell had secret Polymarket account that placed bets on Trump victory
- OpenAI and Anthropic in price war as Chinese AI rivals gain ground
- Pakistan and the new great game of Risk
- The exodus from Israel
- The quest to find the world’s best honey
- US investment giant T Rowe says it will take years to stem outflows
- Hyperscaler AI borrowing binge shakes up foreign credit markets
- AI frenzy drives Chinese tech valuations to multiples of US peers
- Trump launches tariffs targeting Chinese drone technology
- BP joins Big Oil return to post-Maduro Venezuela
- FBI seized phone of Guggenheim executive in probe of Mark Walter’s business empire
Where it sits in Business & Money
- #6 Both Sides of the Table (Mark Suster)80.5
- #7 Web3 is Going Great (Molly White)80.5
- #8 Financial Times80
- #9 Musings on Markets79.5
- #10 Not Boring (Packy McCormick)79.5