Forbes Business

What we measured

We loaded forbes.com in a real browser, accepted the cookie banner, and scored what came back. Every number below is on a 0–10 scale where 10 is best.

Ad restraint

2

Ad entities counted on the homepage after accepting the cookie banner

Design

8

Clutter, hierarchy, typography and whitespace, scored from our screenshot

Reach

10

Tranco rank for the registrable domain, capped where the feed is a section

Editorial

4

Curated judgement of the writing, not a measurement

Signal-to-noise

3

How much of the feed is the thing you subscribed for

Access

6

How much is readable without a paywall or a login

Cadence

10

Whether it publishes often enough to be worth a slot

Independence

3

Ownership, and how much it constrains what gets covered