What we measured
We loaded bto.org in a real browser, accepted the cookie banner, and scored what came back. Every number below is on a 0–10 scale where 10 is best.
- Ad restraint
- 9
- Design
- 8
- Reach
- 6
- Editorial
- 7
- Signal-to-noise
- 7
- Access
- 10
- Cadence
- 7
- Independence
- 6
Ad entities counted on the homepage after accepting the cookie banner
Clutter, hierarchy, typography and whitespace, scored from our screenshot
Tranco rank for the registrable domain, capped where the feed is a section
Curated judgement of the writing, not a measurement
How much of the feed is the thing you subscribed for
How much is readable without a paywall or a login
Whether it publishes often enough to be worth a slot
Ownership, and how much it constrains what gets covered
What it looks like
Our screenshot of bto.org, taken with the cookie banner cleared.
Latest from British Trust for Ornithology
Straight from the feed. This is what the ticker would be showing you right now.
- Review of approaches and development of a decision framework for SPA boundary extensions in the UK
- BTO Youth Birds, Butterflies & More
- Autumn Birding in Dungannon
- Autumn Birding in Ballykelly
- Autumn Birding in Kilkeel
- Wetland Bird Practice Session - Appin
- Brock makes a move
- Rua’s in the rain
- Cameroon recall for Crispin
- Cleeves leaves Mali
- BTO Mig Blog – 07 Aug 2026
- Bean's Sudanese break
- Cleeve clears the Sahara
- Frederic fuels up
- Arthur makes it to Mali
Where it sits in Science & Environment
- #27 Phys.org76
- #28 Audubon Magazine75.5
- #29 British Trust for Ornithology74.5
- #30 Eos74.5
- #31 The Wildlife Society74.5